Beauty Industry

Amway Launches Facial Sunscreen

The New Artistry Time Defiance UV Defense SPF 50 Ultra Facial Sunscreen is for all skin tones.

Author Image

By: Jamie Matusow

Editor-in-Chief

Amway’s New Artistry Time Defiance UV Defense SPF 50 is designed to protect skin from sun damage, and also help reduce the appearance of existing dark spots, discolorations, and redness. The facial sunscreen uses the company’s Balanced Brightening Complex that includes10 natural plant extracts – such as white tea extract, chamomile extract, and bitter orange peel extract – known for their brightening, soothing, and antioxidant properties to help give skin a brighter look. In addition, its ultra-light, water-resistant formula absorbs quickly.

“Amway scientists are committed to creating products that fulfill the needs of women of every color. Time Defiance UV Defense SPF 50 responds to the need we’ve heard from consumers for a sunscreen that looks and feels as good on darker skin as it is for lighter skin types,” says Jori Hartwig, vice president of marketing, Amway North America.

“There is a common misconception that darker-skinned individuals are not at risk of sunburn or skin cancer. Although those with dark skin won’t get sunburned as quickly, they can still burn and are still susceptible to UV-induced damage such as wrinkles, age spots, uneven pigmentation, and skin cancer,” cautions Rhonda Solberg, a scientist behind the product.

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters